Merenda is a successful design manufacturing company with over 40 years of market expertise, is now seeking to hire an experienced Senior Sales Executive to join the business and be part of the team that will bring their strategic vision to reality. Reporting to the Managing Director, this role will have responsibility for the commercial growth of the company, and the development of key relationships with internal and external stakeholders.

Merenda is based in County Leitrim and has a strong UK and Ireland client base. The dedicated team continue to deliver excellent customer service, manufacturing to the highest standards, and operate with partners to ensure alignment to their client values and competitive pricing and expertise in this sector. They maintain impeccable standards, delivering high quality products and their repeat business rates are evidence of the trust clients have in both the products and services they provide. Merenda has recently been shortlisted for Irish Manufacturing Exporter of the year.


You will play an integral role within the Sales Department, with responsibility for identifying and developing business opportunities across Ireland and the UK. You will have a strategic and analytical mindset, working closely with both internal and external stakeholders. You will bring a growth mindset and be a real team player, valuing the contribution and collaboration of the team to create outstanding products for the market. 


The Senior Sales Executive will have responsibility for profitable management of projects and contracts, from inception to completion. Ultimately, you will be building profitable customer relationships, scaling and strategizing to drive sales, revenue and profitability for the organisation.

  • Generate target turnover per month and per annum to achieve target gross margin

  • Maintain sales pipeline using CRM and planning boards

  • Develop and drive business development strategies

  • Build target run rates for the monthly order book

  • Generate leads and meet conversion targets

  • Manage key accounts

  • Manage customer interactions and other customer facing activities

  • Engage, manage and recruit your sales team for business units

  • Create the sales channel strategy and implement relevant updates and changes

  • Manage sales team meetings and regularly update the MD on sales updates


You will be a strong and engaging people manager, ensuring to drive the motivation and ambition for success in all aspects across the team

  • Support and drive good interpersonal relations across the team and the various stakeholders in the business

  • Drive excellence through effective people management and team performance, prioritising best practices and being true to our company values and culture.

  • Champion compliance, Health and Safety, risk, data protection, security standards and compliance within the sales team. Ensure all direct reports are aware of relevant policies and standards, including process for reporting any breaches in data protection, Health & Safety, risk or compliance.


  • Proven ability to manage and deliver sales strategies with a track record of driving sales, revenue and profitability.

  • Strong sales experience (8+ years’) and excellent analytical and conceptual skills

  • Be results oriented and personally driven to succeed.

  • Proven negotiation and problem-solving skills.

  • Excellent business and financial acumen

  • Excellent Communication and Influencing skills.

  • Proven capability of building strong and effective working relationships with multiple stakeholders.


  • Competitive base salary and OTE on agreed targets

  • Company Car (you will need a full clean drivers license)

  • Laptop & Phone

  • Generous bonus structure (is this in addition to the commission structure?)

  • Staff parking

  • Supported Learning & Development Opportunities

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