Head of Marketing - The Corporate Governance Institute

Founded in 2020, The Corporate Governance Institute is the global Leader in corporate governance education. Offering world’s largest catalogue of online courses in corporate governance and ESG (Environmental Social Governance). Offering globally recognised accreditation and certification.

We are a growing and diverse team of highly skilled and ambitious individuals who are passionate about what we do and how we make a difference. As this is a start-up, this role will evolve over time and consequently the individual must be comfortable with this environment and the opportunity it will bring.

We have an exciting opportunity for a Head of Marketing to join our rapidly expanding team. 

The focus of this role

 We are currently seeking a dynamic, experienced professional to join our team and head up our marketing function, you will be responsible for developing and implementing marketing strategies to support our growth in this key region.

The role requires a leader with strong people skills, digital first mindset and a proven ability to design and deliver impactful marketing strategies that deliver excellent brand positioning and value perception amongst a diverse set of customers across B2C and B2B.

You will collaborate with the Senior leadership team feeding into company-wide strategic and operational marketing initiatives.

Role Detail

• Strategy – Create a strategic marketing plan to help deliver scalability and growth in line with business planning

• Analyse competition, SWOT, Segmentation, channels to market

• Budget Management and ROI

• Responsibility for the website and roadmap to deliver increased sales through eCommerce

• Brand Positioning – devising strategies to position the brand in the industry at large and within the company’s target sectors

• Thought Leadership Programme – build our brand and position CGI as an authoritative voice in the market in partnership with PR

• PR - Management of agency and plan

• Marketing campaign management and ROI metric and reporting for senior management

• Event Planning and Management - Developing regional events and conference participation plan

• Collateral Development - Developing highly professional differentiating messaging, capability statements, white papers, reports, sales and business development collateral to support growth in partnership with the content team.

• Impact Marketing – working with the CRO to demonstrate positive impact of marketing investments made across multiple marketing channels

Desired Experience and Education

• Minimum Bachelor’s Degree in Marketing with 5+ years’ experience working in a multidimensional marketing role with similar responsibilities

• Strong digital marketing experience

• Ambitious self-starter with a positive attitude and ability to work independently to achieve deadlines

• Strategic thinking paired with practical implementation skills

• Comfortable working in a startup environment and enjoys the opportunity of scaling a brand

• Creative with strong oral and written communication skills, with strong attention to detail

• Effective multi-tasker, with the ability to work well under pressure

• Strong people skills and collaborative approach to working within a global team across a growing company

What we Offer You

• Competitive salary

• Fast expanding company with global ambitions

• Dynamic team

• Remote working or in the office it’s your choice

• MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done.

• If you’re cycling, we’ve got you covered with secure bike storage